Claire Geldart (she/her)
Claire Geldart is a marketing communications professional who specializes in digital marketing, public relations and content marketing. With more than seven years’ experience, Claire loves assessing needs, developing strategy and creating content that helps organizations connect with their audiences and achieve their goals.
Before joining CCGoodwin Consulting, Claire led the content strategy for global biotech company LuminUltra Technologies, where she was accountable for all content marketing initiatives to drive traffic, engagement, leads and customer retention. At the University of the New Brunswick she learned to translate complicated, technical concepts into compelling mainstream stories; managed the university's brand reputation on social media; and trained internal clients on best practices, brand guidelines and strategy development.
Claire is equal parts creative and data-driven, always keeping her finger on the pulse while understanding that connection and effective storytelling are the tools that drive conversions. Before pursuing a degree in public relations, she studied theatre professionally and relies on this masterclass in storytelling to creatively and effectively share her clients’ stories.
Claire holds a Bachelor of Public Relations from Mount Saint Vincent University in Halifax, Nova Scotia and is pursuing professional certification in project management.