Haley is known for delivering exceptional client work – on time and on budget. She is a purpose-driven strategist with a decade of experience in marketing, communications, event management and business strategy. As Director, Strategy, Haley leads projects in the areas of brand development, marketing, digital strategy, events and sustainability. 
 
Haley’s roots are in project management and entrepreneurship, having started her career as an event planner. She further honed her skills while managing projects and campaigns at an award-winning regional agency, where she gained experience with strategic marketing, market research, digital marketing, social media and brand management. In 2018, Haley relocated to California where she served as the Director of Events and Experiences for a digital media brand. Here she planned and executed events and activations in some of North America’s largest markets including Los Angeles, San Francisco, Las Vegas, Vancouver, Toronto and Montreal. In this role, she worked with budgets ranging from $500 to well over $1 million. Haley has worked with CCGoodwin Consulting since 2019.

 

Haley has sector experience in energy, digital media, health and wellness, arts and culture, and non-profits. She holds diplomas in Business Administration: Marketing and Event Management from the New Brunswick Community College, as well as certificates in Corporate Sustainability from NYU Stern School of Business and Indigenous Canada from the University of Alberta. She serves on the Board of Directors for the Nova Scotia Environmental Network (NSEN).