Laura is a seasoned, award-winning marketing communications professional with over 10 years’ experience. Always focused on the big-picture strategy, she knows how to deliver against the details and seamlessly blend process with creativity. Laura creates and produces results-driven brand campaigns and marketing strategies, and executes on complex digital projects.
Beyond her extensive agency experience, Laura worked for the Government of New Brunswick leading communications and stakeholder relations, and developing marketing communications campaigns for the departments of health and public safety. She also worked at Irving Oil Limited as a lead campaign strategist and copywriter, bringing a newly refreshed brand to life both internally and externally. Laura earned her project management and creative content ideation chops while at a boutique agency where she led the development of fashion and lifestyle publications and content for retail clients across North America.
She has sector experience in consumer-packaged goods, cannabis, video and film production, tourism and hospitality, healthcare, wellness, arts and culture, fashion and baby goods, aquaculture, advanced manufacturing and publishing.
Laura holds a Bachelor of Business Administration (Honours in Marketing and a Minor in Economics) from the University of New Brunswick, and was a finalist in the national “Canada’s Next Top Ad Exec” competition.