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Lauren McKelvey (she/her)


Lauren is a marketing communications professional with nearly a decade of experience in brand management, corporate social responsibility, reputation management, stakeholder engagement and internal communications. A connector by nature, Lauren strives to help clients with continuous improvement through business analysis, change management and tools like Lean Six Sigma. Lauren challenges the status quo and comes to the table with creative solutions to help clients achieve their goals.


Before joining CCGoodwin Consulting, Lauren led marketing and communications teams at iconic New Brunswick companies Moosehead Breweries and J.D. Irving, Limited, where she built and managed high-performing teams and brands. Lauren has overseen large-scale marketing initiatives, developed and launched award-winning brands and packaging designs, and managed retail strategies. Lauren’s creative side is equally matched by her data-driven mindset. She’s led enterprise-wide technology and big data analysis and visualization projects and has deep experience with business forecasting and logistics. 


Lauren believes in championing the community where she works and plays, specifically where culture and marketing come together. She helped launch the first-ever Area 506 Festival and currently serves on the Habitat for Humanity Saint John Board of Directors. 


Lauren holds a Bachelor of Business Administration from the University of New Brunswick and is a certified Change Management Professional and a certified Business Analyst.

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