Lesley is a veteran communications professional with more than 17 years’ experience serving clients and customers in agency and corporate sectors. With a diverse background in PR, marketing and brand strategy, she brings a unique blend of dedication and ingenuity to every initiative.
Whether developing integrated marketing campaigns, crafting strategic communications plans or leading innovation pilot programs, Lesley is detail-oriented and results-driven.
At Irving Oil, Lesley worked just over a decade as a communicator, spokesperson, writer and project manager. Her most recent work in brand strategy involved planning and executing branded customer and employee experiences in corporate and retail environments. She also led a cross-functional team that brought the company’s updated brand expression to life at key retail customer touchpoints. She’s been fondly described as a “Swiss Army Knife” due to her versatile background in everything from crisis communications planning to retail activations.
At award-winning agencies in both Halifax and Saint John, her versatility has been put to work for a wide variety of clients in aviation, cannabis, domestic beer, economic development and tourism.
Lesley holds a Bachelor of Public Relations from Mount Saint Vincent University, and a Master of Business Administration from the University of New Brunswick.