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Part management consultancy. Part agency. 

We deliver by going deep.


We exist to help you win.

Our team lives virtually between the management consultancy and marketing communications agency worlds. We are strategic, digging deeply into your organizational objectives, pain points and opportunities to ensure we design solutions that will help you win. 


Our wheelhouse is in the creation and delivery of marketing communication programs, plans, campaigns and tools, from soup to nuts. In that, we are evidence-based, market-focused, creative and measurement-obsessed.

Game on.


Top talent, hand-picked.

At CCGoodwin Consulting, we are equally comfortable flying 30,000 feet up in the air and running with our boots on the ground. Our team is committed to providing a premium level of service and care. Each client team is hand-picked, drawing from our network of vetted, high-quality talent from across North America. 


We believe that when smart, engaged people collaborate the results are invariably better.


Cynthia Goodwin (she/her)

CEO & Chief Consultant

Cynthia has 25 years’ experience as a leader of teams and a specialist in strategic communications planning, corporate social responsibility, marketing, stakeholder engagement, media relations, issues and crisis management – and getting things done.

Before founding CCGoodwin Consulting, Cynthia was President of a regional, award-winning marketing communications firm, at a time of unprecedented growth for the agency’s family of companies.

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Janelle Shillington (she/her)

Vice-President, Brand & Marketing

Janelle is a results-focused marketing professional and team builder with over 25 years’ experience in both the public and private sectors. She has a proven track record of achieving profitable outcomes through customer-centric thinking that drives growth and innovation. With industry expertise in energy, consumer packaged goods, advanced manufacturing and lottery, Janelle has enjoyed a diverse career working for many of Atlantic Canada’s most iconic companies. 


Lesley Dickson (she/her)

Vice-President, Communications & Engagement

Lesley is a veteran communications professional with nearly 20 years’ experience serving clients and customers in agency and corporate sectors. With a diverse background in PR, marketing and brand strategy, she brings a unique blend of dedication and ingenuity to every initiative. 

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Ingrid Harris (she/her)

Vice-President, Business Planning & Performance

Ingrid is a trusted and accomplished leader in driving business growth and operational excellence. She has a track record of achieving results in strategy development, process improvement, business development and corporate governance and compliance, with a deep background in energy. Ingrid's strategic insights, operational expertise and commitment to excellence make her a trusted advisor in achieving business objectives and performance. 


Haley Evans (she/her)

Director, Strategy

Haley is known for delivering exceptional client work – on time and on budget. She is a purpose-driven strategist with a decade of experience in marketing, communications, event management and business strategy. She leads projects in the areas of brand development, marketing, digital strategy, events and sustainability. 

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Marie Jo Thibault (she/her)

Director, Operations

Marie Jo is a strategic thinker with more than 20 years’ experience in corporate strategy, product marketing and business operations. She has led initiatives that improve operational efficiencies in public and private institutions by leveraging business transformation technologies. As a certified facilitator, Marie Jo is skilled at creating harmonious work environments with people across Canada and worldwide.

Marie Jo Thibault

Kelsey Seymour (she/her)

Senior Consultant

Kelsey Seymour is a marketing communications professional with a passion for building strategy, creating content, helping others and achieving results. She specializes in digital marketing, strategic communications planning, public relations, corporate social responsibility and writing, with 10 years of sector experience in non-profits, higher education, IT and government. 

Kesley Seymor

Alex Davis (she/her)

Senior Consultant

Alex Davis is a detail-oriented and adaptable communications professional who specializes in strategic planning. With more than 12 years of experience in government, non-profit organizations and journalism, she is a skilled writer and editor who works closely with clients to provide effective marketing and communications solutions. 

Alex Davis

Claire Geldart (she/her)


Claire Geldart is a marketing communications professional who specializes in digital marketing, public relations and content marketing. With more than seven years’ experience, Claire loves assessing needs, developing strategy and creating content that helps organizations connect with their audiences and achieve their goals.

Claire Geldart
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Rob Rankin (he/him)

Technology Lead

Rob Rankin is an expert in all things technology, with more than 10 years’ experience helping clients deliver innovative results. Rob’s passion for building elegant IT solutions has led him to push the limits of cutting-edge technology while building immersive and intuitive web experiences.

Rob Rankin

Amelia Goodwin (she/her)


Amelia Goodwin is a high-energy marketing and sales professional who delivers her work with equal parts science and pizzazz. Thriving in fast-paced environments, Amelia specializes in research and analysis, social media marketing, content creation, process improvement and helping people.

Amelia Goodwin
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Amy McConchie (she/her)

Graphic Designer

Amy is a creative and detail-oriented graphic designer, illustrator and typographer. She approaches design as a way to solve her client’s problems, from changing narratives to making complex ideas understandable.

Amy McConchie
Laura Foote

Laura Foote (she/her)

Manager, Finance & Administration

Laura keeps the wheels turning at CCGoodwin Consulting. With more than 11 years’ experience in accounting and office management, she’s anything but a typical number cruncher.


Diane Allain

Vice-présidente Gestion des talents chez UNI Coopération financière

"Known and appreciated for her strategic advice and communication expertise, integrity, high quality standards, diplomacy, work ethic and people focus, Cynthia builds teams and delivers results by aligning people and priorities to what matters most to her clients. Wherever she works, Cynthia leaves a history of strong relationships, improved performance and accomplishments."



Nizar Ladak
CEO, Digital Research Alliance of Canada

"CCGoodwin Consulting is easily the best strategic communications firm I have ever worked with, over a 30-year career and with dozens of firms. They consistently deliver high-calibre work through focused customer service, exceeding expectations. Cynthia and her team are trusted, highly valued colleagues."


David Shipley

CEO, Beauceron Security

"Cynthia can be best described as a builder. Builders are those leaders who excel at constructing new relationships, teams, organizations and strategies. Builders recognize the changing needs of any given company or firm and find the right talent to deliver the required results."

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Mailing Address:
44 Aldridge Drive
Quispamsis, NB
E2E 6G2

Atlantic Canada Best Places to Work 2023
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