Part management consultancy. Part agency.
We deliver by going deep.
We exist to help you win.
Our team lives virtually between the management consultancy and marketing communications agency worlds. We are strategic, digging deeply into your organizational objectives, pain points and opportunities to ensure we design solutions that will help you win.
Our wheelhouse is in the creation and delivery of marketing communication programs, plans, campaigns and tools, from soup to nuts. In that, we are evidence-based, market-focused, creative and measurement-obsessed.
Top talent, hand-picked.
At CCGoodwin Consulting, we are equally comfortable flying 30,000 feet up in the air and running with our boots on the ground. Our team is committed to providing a premium level of service and care. Each client team is hand-picked, drawing from our network of vetted, high-quality talent from across North America.
We believe that when smart, engaged people collaborate the results are invariably better.
Cynthia Goodwin (she/her)
CEO & Chief Consultant
Cynthia has 25 years’ experience as a leader of teams and a specialist in strategic communications planning, corporate social responsibility, marketing, stakeholder engagement, media relations, issues and crisis management – and getting things done.
Before founding CCGoodwin Consulting, Cynthia was President of a regional, award-winning marketing communications firm, at a time of unprecedented growth for the agency’s family of companies.
Janelle Shillington (she/her)
Janelle is a results-focused marketing professional and team builder with over 25 years’ experience in both the public and private sectors. She has a proven track record of achieving profitable outcomes through customer-centric thinking that drives growth and innovation. With industry expertise in energy, consumer packaged goods, advanced manufacturing and lottery, Janelle has enjoyed a diverse career working for many of Atlantic Canada’s most iconic companies.
Laura Noseworthy (she/her)
Practice Lead, Marketing
Laura is a seasoned, award-winning marketing communications professional with over 10 years’ experience. Always focused on the big-picture strategy, she knows how to deliver against the details and seamlessly blend process with creativity. Laura creates and produces results-driven brand campaigns and marketing strategies, and executes on complex digital projects.
Lesley Dickson (she/her)
Practice Lead, Communications
Lesley is a veteran communications professional with more than 17 years’ experience serving clients and customers in agency and corporate sectors. With a diverse background in PR, marketing and brand strategy, she brings a unique blend of dedication and ingenuity to every initiative.
Haley Evans (she/her)
Haley Evans has nearly a decade of experience as a marketing strategist, event manager and entrepreneur. An accomplished project manager in the marketing communications space, she oversees her work with confidence, precision and results. Haley also specializes in digital and social media, constantly keeping ahead of the curve.
Lauren McKelvey (she/her)
Lauren is a marketing communications professional with nearly a decade of experience in brand management, corporate social responsibility, reputation management, stakeholder engagement and internal communications.
Kelsey Seymour (she/her)
Kelsey Seymour is a marketing communications professional with a passion for building strategy, creating content, helping others and achieving results. She specializes in digital marketing, strategic communications planning, public relations, corporate social responsibility and writing, with 10 years of sector experience in non-profits, higher education, IT and government.
Kathy Gorman (she/her)
Kathy is a highly strategic, award-winning marketer with more than 20 years’ experience working with top-tier global ad agencies, independent firms and client-side brands.
Laura Foote (she/her)
Laura keeps the wheels turning at CCGoodwin Consulting. With more than 11 years’ experience in accounting and office management, she’s anything but a typical number cruncher.
Vice-présidente Gestion des talents chez UNI Coopération financière
"Known and appreciated for her strategic advice and communication expertise, integrity, high quality standards, diplomacy, work ethic and people focus, Cynthia builds teams and delivers results by aligning people and priorities to what matters most to her clients. Wherever she works, Cynthia leaves a history of strong relationships, improved performance and accomplishments."
"CCGoodwin Consulting is easily the best strategic communications firm I have ever worked with, over a 30-year career and with dozens of firms. They consistently deliver high-calibre work through focused customer service, exceeding expectations. Cynthia and her team are trusted, highly valued colleagues."
CEO, Beauceron Security
"Cynthia can be best described as a builder. Builders are those leaders who excel at constructing new relationships, teams, organizations and strategies. Builders recognize the changing needs of any given company or firm and find the right talent to deliver the required results."