Part management consultancy. Part agency.
We deliver by going deep.
We exist to help you win.
Our team lives virtually between the management consultancy and marketing communications agency worlds. We are strategic, digging deeply into your organizational objectives, pain points and opportunities to ensure we design solutions that will help you win.
Our wheelhouse is in the creation and delivery of marketing communication programs, plans, campaigns and tools, from soup to nuts. In that, we are evidence-based, market-focused, creative and measurement-obsessed.
Top talent, hand-picked.
At CCGoodwin Consulting, we are equally comfortable flying 30,000 feet up in the air and running with our boots on the ground. Our team is committed to providing a premium level of service and care. Each client team is hand-picked, drawing from our network of vetted, high-quality talent from across North America.
We believe that when smart, engaged people collaborate the results are invariably better.
Cynthia Goodwin (she/her)
CEO & Chief Consultant
Cynthia has 25 years’ experience as a leader of teams and a specialist in strategic communications planning, corporate social responsibility, marketing, stakeholder engagement, media relations, issues and crisis management – and getting things done.
Before founding CCGoodwin Consulting, Cynthia was President of a regional, award-winning marketing communications firm, at a time of unprecedented growth for the agency’s family of companies.
Janelle Shillington (she/her)
Janelle is a results-focused marketing professional and team builder with over 25 years’ experience in both the public and private sectors. She has a proven track record of achieving profitable outcomes through customer-centric thinking that drives growth and innovation. With industry expertise in energy, consumer packaged goods, advanced manufacturing and lottery, Janelle has enjoyed a diverse career working for many of Atlantic Canada’s most iconic companies.
Lesley Dickson (she/her)
Practice Lead, Communications
Lesley is a veteran communications professional with more than 17 years’ experience serving clients and customers in agency and corporate sectors. With a diverse background in PR, marketing and brand strategy, she brings a unique blend of dedication and ingenuity to every initiative.
Haley Evans (she/her)
Haley is known for delivering exceptional client work – on time and on budget. She is a purpose-driven strategist with a decade of experience in marketing, communications, event management and business strategy. She leads projects in the areas of brand development, marketing, digital strategy, events and sustainability.
Kelsey Seymour (she/her)
Kelsey Seymour is a marketing communications professional with a passion for building strategy, creating content, helping others and achieving results. She specializes in digital marketing, strategic communications planning, public relations, corporate social responsibility and writing, with 10 years of sector experience in non-profits, higher education, IT and government.
Alex Davis (she/her)
Alex Davis is a detail-oriented and adaptable communications professional who specializes in strategic planning. With more than 12 years of experience in government, non-profit organizations and journalism, she is a skilled writer and editor who works closely with clients to provide effective marketing and communications solutions.
Claire Geldart (she/her)
Claire Geldart is a marketing communications professional who specializes in digital marketing, public relations and content marketing. With more than seven years’ experience, Claire loves assessing needs, developing strategy and creating content that helps organizations connect with their audiences and achieve their goals.
Rob Rankin (he/him)
Rob Rankin is an expert in all things technology, with more than 10 years’ experience helping clients deliver innovative results. Rob’s passion for building elegant IT solutions has led him to push the limits of cutting-edge technology while building immersive and intuitive web experiences.
Amelia Goodwin (she/her)
Amelia Goodwin is a high-energy marketing and sales professional who delivers her work with equal parts science and pizzazz. Thriving in fast-paced environments, Amelia specializes in research and analysis, social media marketing, content creation, process improvement and helping people.
Vice-présidente Gestion des talents chez UNI Coopération financière
"Known and appreciated for her strategic advice and communication expertise, integrity, high quality standards, diplomacy, work ethic and people focus, Cynthia builds teams and delivers results by aligning people and priorities to what matters most to her clients. Wherever she works, Cynthia leaves a history of strong relationships, improved performance and accomplishments."
CEO, Digital Research Alliance of Canada
"CCGoodwin Consulting is easily the best strategic communications firm I have ever worked with, over a 30-year career and with dozens of firms. They consistently deliver high-calibre work through focused customer service, exceeding expectations. Cynthia and her team are trusted, highly valued colleagues."
CEO, Beauceron Security
"Cynthia can be best described as a builder. Builders are those leaders who excel at constructing new relationships, teams, organizations and strategies. Builders recognize the changing needs of any given company or firm and find the right talent to deliver the required results."