We exist to help you win.
We live virtually between the management consultancy and marketing communications agency worlds. We are strategic, digging deeply into your organizational objectives, pain points and opportunities to ensure we design solutions that will help you win.
Our wheelhouse is in the creation and delivery of marketing communication programs, plans, campaigns and tools, from soup to nuts. In that, we are evidence-based, market-focused, creative and measurement-obsessed.
Top talent, hand-picked.
Cynthia Goodwin, CEO and Chief Consultant, is equally comfortable flying 30,000 feet up in the air and running with her boots on the ground. She leads the work, providing a premium level of service and care. Each client team is hand-picked, drawing from our network of pre-vetted, high-quality talent from across North America.
We believe that when smart, engaged people collaborate the results are invariably better.
CEO & Chief Consultant
Cynthia has 25 years’ experience as a leader of teams and a specialist in strategic communications planning, corporate social responsibility, marketing, stakeholder engagement, media relations, issues and crisis management – and getting things done.
Before founding CC Goodwin Consulting, Cynthia was President of a regional, award-winning marketing communications firm, at a time of unprecedented growth for the agency’s family of companies.
Heather has more than 15 years' experience as a writer, editor and marketing communications specialist for companies and clients across Canada. She knows how to take plans from a page and action them into results that matter.
She has worked as an account manager, public affairs consultant and copywriter for award-winning agencies in Halifax and Saint John. Heather has also provided public relations and marketing counsel, art direction, vendor management, investor relations support and event management expertise for international corporations, ICT companies, media startups and non-profit groups.
Practice Lead, Marketing
Laura is a seasoned, award-winning marketing communications professional with over 10 years’ experience. Always focused on the big-picture strategy, she knows how to deliver against the details and seamlessly blend process with creativity. Laura creates and produces results-driven brand campaigns and marketing strategies, and executes on complex digital projects.
Haley Evans has nearly a decade of experience as a marketing strategist, event manager and entrepreneur. An accomplished project manager in the marketing communications space, she oversees her work with confidence, precision and results. Haley also specializes in digital and social media, constantly keeping ahead of the curve.
Practice Lead, Communications
Lesley is a veteran communications professional with more than 17 years’ experience serving clients and customers in agency and corporate sectors. With a diverse background in PR, marketing and brand strategy, she brings a unique blend of dedication and ingenuity to every initiative.
UNI Coopération financière
"Known and appreciated for her strategic advice and communication expertise, integrity, high quality standards, diplomacy, work ethic and people focus, Cynthia builds teams and delivers results by aligning people and priorities to what matters most to her clients. Wherever she works, Cynthia leaves a history of strong relationships, improved performance and accomplishments."
"Cynthia can be best described as a builder. Builders are those leaders who excel at constructing new relationships, teams, organizations and strategies. Builders recognize the changing needs of any given company or firm and find the right talent to deliver the required results."
BMO Private Wealth
"From the moment I met Cynthia, she was able to help me shape my ideas and thoughts about what I offer into a cohesive strategy. She is a person of great integrity, composure and knowledge. I recommend her highly."