
Get to know

Cynthia Goodwin, ICD.D
CEO & Chief Consultant

Janelle Shillington
Senior Vice-President,
Brand & Marketing

Lesley Dickson, APR
Vice-President,
Communications & Engagement

Haley Evans
Senior Director,
Strategy & Experience

Kelsey Seymour
Director,
Communications & Engagement

Tanya O’Callaghan
Director,
Public Affairs

Rob Rankin
Technology Lead

Alex Davis
Senior Consultant

Claire Geldart
Senior Consultant (on leave)

Katherine Higgins
Consultant

Laura Goodwin
Consultant

Amy McConchie
Graphic Designer

Laura Foote
Manager,
Finance & Administration
Our team
Assembling talent is one of our super powers. To deliver well-rounded, best-in-class solutions, we often lean on our network of highly specialized sub-contractors in the areas of market research, creative direction and design, videography, animation, media buying, UX design and more.
This enables us to tap into deep specialization without increasing overhead. We are also delighted to support other entrepreneurs in our space.
