Haley Evans



Director, Strategy

Haley is a purpose-driven strategist with over a decade of experience in marketing, communications, event management and business strategy. She is known for delivering exceptional client work – on time and on budget.  

Haley pulls from her deep experience in project management and entrepreneurship to lead projects in the areas of brand development, marketing, digital strategy, events and sustainability. In addition to going above and beyond to deliver results for her clients, she champions CCGoodwin’s purpose and culture and lives the firm’s values. 
After launching her career as a successful event planner, Haley further honed her skills by managing projects and marketing campaigns at an award-winning regional agency. In 2018, Haley relocated to California where she served as the Director of Events and Experiences for a digital media startup. Here, she planned and executed events and brand activations in some of North America’s largest markets while working with budgets ranging from $500 to well over $1 million. She has been working with CCGoodwin since 2019.  

Haley holds a diploma in Business Administration: Marketing from the New Brunswick Community College, as well as a certificate in Corporate Sustainability from NYU Stern School of Business. She has certificates in Event Management and Digital Marketing, as well as a certificate in Indigenous Canada from the University of Alberta. Haley lives in Halifax, NS and serves on the Board of Directors for the Nova Scotia Environmental Network.  

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