Deepening our impact.
Reporting our results.

A purpose-driven journey.

We are committed to strengthening the communities we love and call home. As catalysts for positive change, we continuously strive to deepen our impact and commit to reporting on our results. Learn more about our purpose, vision, mission and values and the ancestral and unceded traditional territory on which our headquarters sit.

Our 2023 Impact Report shows our cumulative impact from our firm’s inception in July 2019 to March 31, 2023, and shares our targets and commitments for 2023-24.

Download our latest Impact Report or keep scrolling to see the highlights.

Read our Impact Report

Our sustainability standards.

Our sustainability efforts are voluntarily guided by the ISO 26000 Social Responsibility Guidance Standard and the United Nations Declaration on the Rights of Indigenous Peoples (with a focus on the Truth and Reconciliation Commission of Canada’s Call to Action #92: Business and Reconciliation).

The ISO 26000 helps organizations maximize their contribution to sustainable development by leveraging the implementation of the United Nations 17 Sustainable Development Goals (SDGs). It is a guidance standard and is not intended to be used for certification.

The Truth and Reconciliation Commission of Canada’s Call to Action #92 calls on businesses to adopt the United Nations Declaration on the Rights of Indigenous Peoples as a reconciliation framework. You can learn more and find resources from the National Centre for Truth and Reconciliation at the University of Manitoba.

We bring these social responsibility standards to our client work and integrate them into our values and practices as a company.

ISO 26000Truth and Reconciliation

Our sustainability pillars.

People. Prosperity. Climate.

Our three sustainability pillars align with the seven core subjects of the ISO 26000 framework we voluntarily follow. These pillars guide our social responsibility approach and practices.

CC Goodwin Consulting Impact Outlined

Source: ISO 26000 | Social Responsibility: 7 Core Subjects 

People Icon


(Human rights, labour practices, fair operating practices)

We are equitable, ethical and inclusive, creating an environment that nurtures the growth of our firm, our clients and our communities.

Prosperity Icon


(Consumer issues, community involvement and development)

We contribute to the economic well-being of our communities, supporting and uplifting other local businesses as well as current and future leaders.

Climate Icon


(The environment)

We responsibly manage our carbon footprint and actively seek ways to minimize negative impacts, while supporting organizations that develop and distribute eco-friendly materials and processes that make meaningful contributions to the health of the planet.


Human rights, labour practices, fair operating practices

Related United Nations SDGs

Good Health and Well Being
Quality Education
Gender Equality
Decent Work and Economic Growth
Reduced Inequalities
  1. Total employee compensation*

    (All dollar figures in CAD)

    (July 2019 - March 31, 2023) 

    (FY 23-24) 

    • $2,603,057
    • 3% GRRSP matching introduced in 2021
    • Defined compensation plan developed and rolled out in 2022

    * Includes Owner/CEO compensation. Does not include birthday, anniversary, holiday and ad hoc gifts; company-funded peer-to-peer rewards and recognition; professional development-related expenses; annual retreat and event-related expenses; the value of sick and personal time or other non-vacation-related leave; or the reimbursement of expenses incurred during the usual course of business.

    • Annual review and salary increase process consolidated to coincide with fiscal year-end (instead of anniversary dates), effective April 1, 2023  
    • 5% GRRSP matching introduced in April 2023  
    • All position salary ranges to be reviewed and adjusted, pending market conditions, by March 31, 2024  
  2. Number of employees to receive incentives over & above salary**
  3. Employee vacation utilization
  4. Employee health & safety
  5. Total partner compensation
  6. Values & ethics
  7. Equity, diversity, inclusion & accessibility (EDIA)
  8. Organizational culture & engagement


Consumer issues, community involvement and development

Related United Nations SDGs:

No Poverty
Zero Hunger
Quality Education
Gender Equality
Reduced Inequalities
Peace Justice and Strong Institutions
  1. Community giving

    (July 2019 - March 31, 2023) 

    (FY 23-24) 

    • $32,912 donated to local and regional causes since 2019; beneficiaries of $1,000 or more include: 
    • United Way Saint John, Kings & Charlotte ($17,275)** 
    • Canadian Red Cross ($3,000) 
    • Saint John Regional Hospital Foundation ($2,700) 
    • Legacy of Hope Foundation ($1,450) 
    • First Steps Housing Inc. ($1,000) 
    • The Indigenous Peoples Solidarity Fund ($1,000) 
    • The Community Foundation: Ukrainian Welcome Fund ($1,000) 
    • Ulnooweg Education Centre ($1,000) 
    • Donated five copies of White Fragility to NB-based libraries in 2020 
    • Donated iPad to Saint John Crescent Valley Resource Centre in 2021 

    * Does not include charity portion of dinners and events, or in-kind contributions.

    ** Includes donated and committed amounts.

    • $15,000 donated to community causes 
    • Establish more formal process to measure in-kind contributions 
  2. CCG Bursary Program
  3. Board of Director roles


The environment

Related United Nations SDGs

Affordable and Clean Energy
Industry Innovation and Infrastructure
Sustainable Cities and Communities
Climate Action
  1. Energy conservation & responsible use

    (July 2019 – March 31, 2023) 

    (FY 23-24) 

    • Ride-Sharing Policy established for all team and client events in 2022  
    • Bring-your-own-device for work use (supported by tech allowances and subsidies)  
    • Flexible work-from-home model with shared office space available in Saint John, NB  
    • Maintain and seek ways to improve our energy conservation and responsible use performance  
  2. Carbon footprint offset
  3. Environmentally responsible client work & thought leadership


The following additional disclosures reflect our progress from July 1, 2019 to March 31, 2023.

Employee count
(Full-time equivalent as of March 31, 2023)


Roster count
(Freelancers, independent contractors and partners in delivery of client work)


Client count


% of revenue from outside NB


Firm ownership

Cynthia Goodwin (100%)

Headquarter community
(Territorial Acknowledgment)

Quispamsis, NB

Additional community footprint

Saint John, NB
Rothesay, NB
Grand Bay-Westfield, NB
Fredericton, NB
Oromocto, NB
Gagetown, NB
Centreville, NB
Halifax, NS

Get in touch.

Our impact would not be possible without the support of our team, clients, partners and communities.

Have questions about our impact or interest in partnering with us? Let’s talk.